Proven strategies and plays that actually help you do your job. Many businesses and corporations have been speaking out in support of the LGBTQ+ community on the occasion of Pride Month, celebrated in June One way to ensure genuine Pride Month activism is to align your efforts with the services and/or products that lie at the core of your brands identity. We may not all agree, but why cant we just all live? Margaret Cho, To love oneself is the beginning of a lifelong romance. Oscar Wilde, We are not what other people say we are. They have a 100% Human collection. Dont just say youre making a charitable donation to support Pride Month; tell people who youre donating to, why you chose them, and most importantly, how much youre donating. Levis hasnt introduced this new product for fun; it wants to make money from the LGBTQ+ community and its allies. But this year, the seasonal wave of corporate adulation for LGBT ideology has come with a few hiccups. LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID. However, if you would like to, you can change your cookie settings at any time. It matters only that you love. John Lennon, Marriage is a language of love, equality, and inclusion. Evan Wolfson, I believe that marriage isnt between a man and a woman; but between love and love. Frank Ocean, Who would give a law to lovers? Only through our love and friendship can we create the illusion for the moment that were not alone. Orson Welles, If public figures came out of the closet, then the LGBT kids who saw them on TV would feel safe before they even knew why they felt dangerous. Further, at least 27 murders of transgender and nonbinary people, mostly Black and Latinx transgender women, have already been reported in 2021, putting this year on pace to be the deadliest on record. Be outraged, offended, angry and intolerant of any discussion or any one who describes you as unequal, undeserving or unnatural for being just as you are. Larry Kramer, You dont have to be gay to be a supporter you just have to be a human. Daniel Radcliffe, This is why homophobia is a terrible evil: it disguises itself as concern while it is inherently hate. Tyler Oakley, The beauty of standing up for your rights is others see you standing and stand up as well. Cassandra Duffy, We need, in every community, a group of angelic troublemakers. Bayard Rustin, I hate the word homophobia. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. If an employee expresses discomfort with group Pride Month is a time when people come together to celebrate, honor, and show support for the LGBTQ+ community and its allies. The Biden Classified Documents Fiasco: What Do We Know So Far? When youre dealing with anything diversity-related, its easy to fall foul of cultural appropriation. Events included panel discussions on topics like identity at work, as well as a special session of the Equality Lounge at Cannes Lions celebrating Pride@SAPs 20th anniversary. By now, brands understand that speaking up about social causes benefits them. In the previous example, Bean Box demonstrates one way for brands to steer clear of making themselves the main character of Pride Month. They want to know that your allyship is the real deal. Here are seven Pride Month email examples that get it exactly right. Send hyper-personalized messages that convert. Its the revolution! Sylvia Rivera, Darling, I want my gay rights now. Marsha P. Johnson, The only queer people are those who dont love anybody. Rita Mae Brown, Heterosexuality is not normal, its just common. Dorothy Parker, People will stare. The fact that social advocacy can now benefit marketers and advertisers means it can be taken advantage of. All LGBTQ people and allies must loudly speak out and take action to fight these laws and future ones. YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. We have 30+ experiences to choose from, and thousands of five star reviews. We do. Maybe if enough people came out of the closet, gay kids would never feel dangerous. And its also a big opportunity for brands. Stanley Black & Decker held Pride-flag raising ceremonies across the globe to raise awareness and celebrate their inclusive culture. A social responsibility program to help organize and take steps to demonstrate clear support for the LGBTQ+ community. This Pride Month, we are once again reminded that despite great strides of progress made for the LGBTQ community over the past few decades, the fight for full LGBTQ acceptance is far from over. Rainbow washing an organizations use of rainbow colors to essentially endorse the LGBTQ+ community while providing little to no practical support is becoming more and more common. Transgender employees, on average, make 32% less per year than their cisgender counterparts. Nordstrom celebrated Pride Month with a significant donation to support the transgender community. The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies. Here is a look at our top dos and donts to help you celebrate Pride Month. Videos. Some companies are avoiding outward statements for Pride Month. If not, then your brand should consider first and foremost its responsibility in driving community outcomes every day of the year. Stay up-to-date with the latest news, trends, and tips from the customer engagement experts at Khoros. Twitter users continue to openly denounce opportunistic brands. On Day One of Pride Month, Disney was hit with a sexual discrimination lawsuit, and the company has faced criticism for under-representing the LGBTQ+ As we reflect on and honor the past 52 years since the Stonewall riots and all the trailblazers who have paved the way for acceptance and visibility of our community today, we must remain centered on the reality that full LGBTQ acceptance cannot be achieved until we protect the most vulnerable among us. We should not be ashamed of who we are. Sylvia Rivera, Dont let anyone define you. This year, members of the community are taking to TikTok to appreciate the attention to detail and representation in Targets 2022 Pride Collection: Now more than two years since the beginning of COVID-19, the world has begun to recover. But this can render consumers ambivalent toward once-powerful messages. A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. Here are some interesting ways companies celebrated Pride in 2021. Acting with transparency is especially important when asking for monetary donations. We are powerful because we have survived. Audre Lorde. Levis 2. Thats why one of my favorite posts about the LGBTQ+ community isnt really a Pride Month post at all. June is when the LGBTQ+ community and allies around the world celebrate the right and freedom to be Instead of treating Pride Month like a marketing campaign or a hiring push, put efforts toward an activity that will positively impact the LGBTQ+ community. 67.5% of LGBTQ+ employees have heard slurs, jokes, or negative comments about LGBTQ+ people in the workplace. This cookie is set by Wix and is used for security purposes. Read this blog post to get seven simple segmentation ideas you can try today. Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category . Company plans to celebrate Pride Month with dozens of curated film and music series, reading lists, shopping experiences, and more. From the horrific and public murders of Black Americans, to the terrifying rise in hate crimes against Asian American and Pacific Islander communities, to the devastating health and financial impacts of COVID-19 on marginalized groups, we repeatedly see how the oppression of people of color continues to result in an ongoing cycle of inequality, discrimination, and injustice, by which LGBTQ people of color are disproportionately impacted. They kicked off the month with a workshop on Gender and Gender Pronouns, and built on their learnings to develop guides on using pronouns at work and gender identity. ", "With one click of a button, I can get tons of great candidates from underrepresented groups.". So its pleasing that Native gives shoppers the chance to support their own favorite organizations and still claim a discount. As a consequence of the pandemic, large celebratory events at SAP were postponed yet again. At a time when the number of out LGBTQ people continues to grow, we should take Pride Month to celebrate who we are, but also to remember the root of Pride is in protest and in demanding full acceptance and equality. Its all intertwined. Megan Rapinoe, Being gay is a natural normal beautiful variation on being human. Now more than two years out from the start of COVID-19, this June is a time to celebrate the lengths weve come and to recognize the work that remains to be done for the LGBTQ+ community. This collection is available year-round. Introduction. Here at RippleMatch, we also made sure to celebrate Pride all month long. The spirit of Pride is needed this month and all year long. We make that day by doing things publicly until its simply the way things are. Tammy Baldwin, Personally, coming out was one of the most important things Ive ever done, lifting from my shoulders the millstone of lies that I hadnt even realized I was carrying. Sir Ian McKellen, Gays are not interested in making other people gayBut homophobes are interested in making others homophobic. Stephen Fry, Being gay isnt something you choose, but you do face choices about whether and how to discuss it. Pete Buttigieg, I think the world has a place for gay superheroes, certainly. Stan Lee, The single best thing about coming out of the close is that nobody can insult you by telling you what youve just told them. Rachel Maddow, There is nothing wrong with you. Period. By accepting we'll assume that you are happy to receive all cookies on our website. Some good Pride Month quotes for work include: These sayings work well for social media posts and emails, and help to motivate staff. Events dont need to be grandiose to be impactful. Before you look to publicly promote inclusivity and your support of the LGBTQ+ community, its important to take a look at your internal policies. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. Pride@SAP is a global employee network with more than 8,000 members that represents members of the LGBTQ+ community and their allies. Records the default button state of the corresponding category & the status of CCPA. Here are seven Pride Month email examples that get it exactly right. 1. Levis 2. Mavi 3. Bean Box 4. Native 5. J.Crew 6. Crocs 7. Bath & Body Works 1. Levis When you decide to run a Pride Month email campaign, you have to expect consumers to scrutinize your brand and values. They want to know that your allyship is the real deal. Is your brand truly an ally of the LGBTQ+ community? Back in February 2021, the company banned When Harry Became Sally: Responding to the Transgender Moment by Ryan Anderson, citing a new hate speech policy and saying it would not sell books that frame LGBTQ+ identity as a mental illness.. Currently, more than half of U.S. states still have no explicit laws protecting LGBTQ people from discrimination in key areas of life, including housing, education, public accommodations, access to credit, federally-funded programs, and jury service. The LGBTQ+ community has had to fight for acceptance, inclusion, and civil rights in a society that has historically shunned their very For Pride Month, Indian media company Quint Media released a 4-minute educational video exploring how the rainbow flag became the symbol of Pride and the LGBTQAI+ community. Theyve created a national benchmarking tool that covers corporate policies, practices, and benefits pertaining to the LGBTQ+ community. Native 5. Does this campaign align with who we are and what we do as a brand? GLAAD statement: "There can be no Pride if it is not intersectional". Until that reality sinks in, companies should give Americans a break and should leave rainbows to the rain. The origin of June as Pride Month stems in part from the Stonewall Riots, that were named after a gay bar called the Stonewall Inn in New York City, where patrons and other community members fought back against police harassment in 1969. This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. The company also proudly sponsored the Lesbians Who Tech Global Pride Summit 2021 and placed a strong focus on allyship throughout the month. The public will see through inauthentic attempts to capitalize on Pride Month. Reading this article probably makes you think there are a lot of pitfalls to avoid in running a Pride Month email campaign. It doesnt care if youre gay, straight, or transgender. Rumer Willis, Gay, straight, bi, whatever it doesnt matter. But talking the talk wont do you much good if youre not walking the walk too. The company held fun events like a virtual art gallery, Pride movie discussion, and LGBTQ+ trivia to mark the occasion. Request a demo with our Strategic Services team to see how Khoros can help. FDA Has Made Abortion Wild West With Rule Change on Drugs, OB-GYN Says, Mark Houck Lawyers: Congress Excluded Abortion Clinic Escorts From Federal Protections. As companies like Uber shamelessly push drag queens onto people who just want a ride home, its nice to hear that some businesses are at least trying to keep the pride stuff to themselves. Do I want my company to seem like, or to actually be, a safe space or ally? Be clear, specific, and transparent in any messaging you create to support your ;Pride Month initiatives. Share. One solution is to use your Pride Month email campaign to promote your collaborations and partnerships with LGBTQ+-owned organizations. A survey from communications agency Markstein found that 46 percent of consumers scrutinize a brands social responsibility efforts before buying a product. After the BOJ's announcement, the dollar gained sharply against the Japanese yen, topping 131 yen but then subsiding to 129.81 yen, up from 128.17 yen late Tuesday. If I wait for someone else to validate my existence, it will mean that Im shortchanging myself. Zanele Muholi, Never be bullied into silence. And finally, it promotes its corporate social responsibility efforts by discussing its donation to Glaad, a non-governmental media monitoring organization founded as a protest against defamatory coverage of LGBTQ+ people. 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Things publicly until its simply the way things are who Tech global Pride Summit 2021 and placed strong. Making others homophobic nordstrom celebrated Pride in 2021 dozens of curated film and music series, reading lists shopping... Until that reality sinks in, companies should give Americans a break and should leave rainbows the!
pride month statements from companies
- March 17, 2023
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